A Tollywood debut film poster, which brought attention of young audience!
This has been a challenge for publicity designers, and movie makers of debut films. Drawing an attention of common people without any celebrity picture or name on a poster makes the film makers feel low in confidence on its success factors. But this is never a challenge for a publicity designer if one has a creative idea.
'Life Anubhavinchu Raja' is a debut film with an entire new crew in the film, including star casting and the technical team. Suresh Tirumur (Director of the film) has started this film with a great hope of success. He has carried the entire responsibilities of this film ad lifted with a single hand. A story which narrates how a failure person puts his efforts to become an entrepreneur to bring the success in life and becomes a millionaire.
Making of this film was definitely a hard work and success for a creative mind. However, after completing the film, marketing and publicity is another milestone to bring success financially.
There are several attempts made and applied thoughts to create a poster without showing actors pictures of the film. The idea is to create an interesting poster by showing very good visuals and theme, which should also carry a theme.
Here is the visual, A hand held beer bottle in a party picture shot behind without showing any front visuals which creates an impression of a successful person who enjoys the life. and the title also carries the visual of a glass in the logo, with some party lights around it.
This poster carries simplicity and straight visual to convey the message. And the visual portraits how a theme can apply into design and make a successful poster. This has become the most successful poster for making it's promotional activity and brought good impressions.
Portfolio references from:
01. https://www.moviebuff.com/srinath-dasari
02. https://moviegq.com/person/15993-srinath-dasari
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